Why Sauna?

"I would do just about anything for a good old-fashioned sauna right now.” Outside of a few gym memberships and tourist lodges, I couldn't find anything even close to the cultural icon I was looking for.

That was in 2017. So I did something about it.

If you found this page, it's likely because you emphathize with me. I hope you do! We can bring back sauna culture. I look forward to having you join the community.

Hannah, 7th generation Mainer, Portland

What are we up to?

Building a wood-fired Finnish sauna inside an old horse trailer. The sauna room seats four-six people and is heated with a Finnish wood stove designed for stoking from the outside. (We prefer feeding the stove sauna from the outside to limit exposure to smoke and to allow more usable, natural space for people.)

  • Spring 2018: Scouting for and buying a used horse trailer and an authentic Finnish-style wood burning stove. Convincing friends it’s not a crazy idea. Cleaning. Grinding sharp metal off where door and window bars were removed. Designing/Redesigning the sauna.

  • Summer 2018: Budgeting. Networking. Convincing family it’s not a crazy idea. More Designing/Redesigning the sauna. Research.

  • Fall 2018: Website Launching. More Budgeting. More Networking. It’s starting to get chilly. More Designing/Redesigning the build with our contractor. Applied and accepted into Top Gun Maine.

  • Winter/Spring 2019: The Build. Customer discovery surveys, business plan, insurance, website, social media, inventory, establishing partnierships, making friends. Saturday night saunas. Logo unveil. Survey winner announced.

  • Summer 2019. Festivals, travel and soft launch.

  • Fall 2019: Launch Party! Pop-ups coming to you!


The Company

Designed with you in mind. Our goal is to build a welcoming community that all people will feel comfortable visiting. We value diversity and the practice of empowering body positivity through selfcare. Inspired by Finnish culture, the Little Red Sauna is a mobile, wood-fired sauna rental experience and community project built in a converted horse trailer, functioning as a space for private rentals, community events, and impromptu gatherings.

The Little Red Sauna is at the intersection of three societal trends: people craving digital detox, community, and memorable experiences. You can contact us for:

  • Rentals: Bachelorette Parties, Anniversaries, Corporate Events and Festivals

  • Public Pop-up events: At the beach? At the lake?

  • Add-on Services: Massages, Facials and Sauna products

  • Our Commitment to Do Good: Giving back to Environmental and Social Causes

Interested in trailblazing with us? Want to get involved? Play a key role in how we shape this exciting new community. Take our survey, email us, or sign up for our newsletter below.